Squeeze it • Shake it • Tear it • Drink itMULTIGRAIN NUTRIENT DENSE HIGH ENERGY FOOD
BETTER HEALTH STARTS HERE IMPROVED PHYSICAL PERFORMANCE AND MENTAL STAMINA FROM THE RIGHT NUTRITION!
GENESIS®is a Range of Functional Food and drink products that are scientifically formulated specifically for people working or living in extreme conditions and whom therefore have above average nutritional requirements.
All GENESIS® products are formulated with a unique patented and clinically tested functional ingredient called Sel-Plex Plus®. GENESIS® has the exclusive rights to this product worldwide.
GENESIS® was founded in 2013 in Durban, South Africa. The brand was born out of its desire to provide a nutritious healthy instant meal to workers in industries such as mining, security, transport and defence.
STATE-OF-THE-ART MANUFACTURING PROCESS
To ensure the unique and highly specialized GENESIS® formulation is a consistently high quality, the way it is manufactured is critical and this process is the subject of intense focus. All GENESIS® manufacturing facilities are FSSC 22000 graded, this means we only use the highest level of manufacturing plants known in the food manufacturing industry.
DEFINITION OF “FUNCTIONAL FOODS”
- Disease prevention and health enhancement is a goal towards which an increasing number of consumers strive. Consequently, there is a rising awareness amongst consumers about the health and nutritional benefits of various foods. This has created a substantial global market for what is termed “functional foods”.
- Functional foods are the foods that provide health benefits beyond just energy and essential nutrients. The health promoting and disease preventing properties of functional foods make them a growing preference amongst consumers.
- The increase in health care costs and longevity have resulted in a growing interest in, and widespread understanding of, how a balanced and nutritionally complete diet is key to managing health and improving the body’s immune responses. This consumer interest and awareness has been responsible for driving the growth of the functional foods market globally.
The European Commission Concerted Action on Functional Food Science in Europe (FUFOSE) proposed a working definition of functional food, which reads as follows:
“A food that beneficially affects one or more target
functions in the body beyond adequate nutritional
effects in a way that is relevant to either an improved
state of health and well-being and/or reduction
of the risk of disease. It is consumed as part of a
normal food pattern. It is not a pill, a capsule or
any form of dietary supplement.”